LIEBABY IN THE WILD

MORO Marrakech

I don’t believe in visiting stores.

I’m hunting for exceptional curation.

…Most concept stores feel like someone filled a room with expensive things. MORO feels like someone built an entire philosophy around living beautifully,

Every once in a while I walk into a place and think, oh, you get it. MORO was one of those places. I discovered it in Marrakech, tucked beside the Yves Saint Laurent Museum, and it had everything I want from a store: things I hadn’t seen before, things I didn’t know I wanted, and enough personality to make me stay much longer than planned.

Nothing hear asked for attention, but everything earned it.

Stepping into MORO felt less like entering a shop and more like stumbling onto someone’s private collection.

Everything seemed to carry a past. Sculptural furniture sat beside objects that felt unearthed rather than sourced; pieces with enough age, strangeness and character that I kept wanting to know where they came from.

There was something almost archaeological about shopping there. Not in a dusty, precious way, but in the sense that everything felt discovered.

The best objects don’t just reflect taste, they slowly rewrite yours.

“Some objects decorate a room.

Others seduce it.”

-Natalia Jheté

MORO Botique Hotel + Concept store

Angle Rue Yves Saint Laurent et avenue Yaacoub Elmansour, Marrakech 40000

Photography by LIEBABY founder Natalia Jheté